In order for multinationals to continue expanding theiroperations, they must be able to attract and retain highlyqualified personnel in many countries. Much of their success indoing this will be tied to the motivational package that theyoffer, including financial opportunities, benefits and perquisites,meaningful work, and an environment that promotes productivity andworker creativity. Consumer product firms, in particular, are agood example of MNCs that are trying very hard to increase theirworldwide market share. So for them, employee motivation is an areathat is getting a lot of attention. Go to the web and look at thecareer opportunities that are currently being offered by Nestlé,Unilever, and Procter & Gamble (websites: nestle.com,unilever.com, us.pg.com). All three of these companies provideinformation about the career opportunities they offer. Based onthis information, answer these questions:
(1) What are some of the things that all three firms offer tomotivate new employees?
(2) Which of the three has the best motivational package?Why?
(3) Are there any major differences between P&G andEuropean-based rivals? What conclusion can you draw from this?
