In our Bikes marketing simulation, the Balanced Scorecard incorporates a measure of how well you...

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In our Bikes marketing simulation, the Balanced Scorecard incorporates a measure of how well you and your executive team has satisfied the needs of your customers. The quality of your brands and ads is evaluated by your primary and secondary target segments. In the simulation, this measure is called Financial Performance Market Performance Marketing Effectiveness Investments in the Firm's Future Creation of Wealth

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