In this assignment,you are asked to begin to pull together the marketing concepts wehave been discussing and to think ahead. Entrepeneurship is reallya concept of evolution, an idea that often begins as a smallbusiness. Before it became Walmart was we know it, Sam Walton'sstore began in a small town in Arkansas. A similar history existsfor McDonald's -- a small hamburger stand in California. In theauto industry, the Dodge Brothers really did exist.
Look around you.Perhaps you know someone who owns or manages a small business.Think about how they bring products (or services) to themarketplace. What are the risks?
Small business is acritical aspect of distribution in the United States. If you weregiven $150,000 to start a small business, what would it be? Whatwould you do first?
Some of you may befans of The Shark Tank (on ABC, some cable channels, and Hulu).What are the questions the sharks ask before investing? Otherprogram with a similar concept but different theme are on CNBC.Think about why those questions are important.
Tell me about yoursmall business idea and what you would do to get if off the ground?Be sure to explain your business concept and what you would use theinvestor's money to accomplish.
