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In this assignment, you are required to write about the strategic advantages and disadvantages of different...

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General Management

In this assignment, you are required to write about thestrategic advantages and disadvantages of different entry modes.Choose 2 modes of entry, and compare them. First, explain thetheoretical background of both entry modes and how to enter theinternational markets. Then, give practical examples of how the twoentry modes have been applied in practice by business

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The market entry modes to enter international market Licensing In this entry mode the company gets permission from another company to use its processes manufacturing trademark etc in another country for operation Advantages of Licensing are Involves very little expense and knowledge expertise Easy mode for entry in international markets Involves less amount of risk Return on capital is quite high Involves very less    See Answer
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