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In this exercise, you will grade your product based upon how well it is meeting the customer expectations. The chart below breaks down the price and reliability ranges from the customer buying criteria for the Low Tech segment with a corresponding grade. You will need to do a similar analysis for each segment Product Information To score an A To score a B To score a C Price* $15.00- $21.66 $21.67 - $28.33 $28.34 - $35.00 Reliability* 18,002 - 20,000 16,001 - 18,001 14,000 - 16,000 Age 0.5 year away from ideal 0.6 to 1 year away from ideal 1+ years away from ideal Positioning 0.5 away from ideal 0.6 - 1.5 away from ideal 1.5+ away from ideal Awareness 81% - 100% 50% - 80% 0% - 49% Accessibility 81% - 100% 50% - 80% 0% - 49% Overall (The top two buying criteria is listed in the Foundation FastTrack Segment Analysis reports) The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. If you are not able to meet the criteria to score an A or B, then your score will be a C. * Keep in mind that consumers want products with a low price and high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Low Tech Price Reliability Age Positioning Awareness Accessibility Overall High Tech Price Reliability Age Positioning Awareness Acc.

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