In this unit you will be completing the first two sections of aStrategic Marketing Plan. This plan is to be based on your NewShoes Simulation company. Marketing Plan Section I: SituationAnalysis (Internal and Environmental Analysis) The internalanalysis (company history) Market Description (competitor'sanalysis) Current Marketing Mix Description/Situation ( ExistingProduct, Price, Distribution, Promotion) The environmental analysis(SWOT- Strengths, Weaknesses, Opportunities, Threats) MarketingPlan Section II Objectives and issues: at least 2 objectives(specific and measurable) Marketing Strategy: Branding PositioningTarget Market (Market Segmentation)
This is for Marketing
