In your mind is AMEX still a premium card? Perceptions ofdifferent levels, such as the standard green card, gold, orplatinum cards? Why do we think card companies offer thesedifferent levels and are they still relevant in today's social andeconomic culture? Why do you think these companies are starting toissue metal cards for their premium members? One last thought,aside from Chase, what strides have other card offers could be athreat to AMEX? And does this matter to the youngergenerations?
