In your own words, define what is meant by "ethics in marketing"and why it is an important subject to cover in this course.
Once you have chosen your topic(s), discuss relatedethical considerations. Your post should explore how themes such asenvironmental, social, and legal considerations get balanced withthe need to maximize a company's profit. For example, as amarketing executive part of your job would be to ensure that thecompany meets it sales and revenue goals. How do you balance thatobjective with environmental considerations? When is it "too much"or when is the push "too hard"? How are issues of consumerismaffected by the type of product or service that is beingmarketed?
