“Intel Centrino in2007: A New “Platform” Strategy for Growth” discusses an extremelyimportant strategic and organizational change for Intel by thecreation of Centrino. The development of Centrino was part ofIntel’s right hand turn toward different performance measures. Itrequired the company to alter its strategy away from optimizingonly on clock speed as the performance method for discreteprocessors, toward interrelated features that sought to balancefeatures including reduced power consumption and wirelesscommunications. This strategic shift, together with theintroduction of new multi-core architectures, fundamentally changedthe company’s definition of success for the future.
Regarding the “IntelCentrino in 2007: A New “Platform” Strategy for Growth”, answer thefollowing
QUESTION:
Describe theroles of the different levels of Intel’s management in determiningthe “strategic context” for Banias and Centrino. In particular,discuss the roles of operational managers, e.g., Eden, Guchman,senior managers, e.g., Chandrasekher, MacDonald, Maloney,Perlmutter, and top executives, e.g., Barrett and Otellini, inshaping the development of Centrino.
