International Marketing Chapter 15 Cases: 15-1: How Do You Like
Your Reality: Virtual? Augmented? Mixed?
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General Management
International Marketing Chapter 15 Cases: 15-1: How Do You LikeYour Reality: Virtual? Augmented? Mixed?
What are the differences between VR, AR, and MR?
Which Technology do you think will be the first to reachmass-market acceptance: VR, AR, or MR?
What experiences have you had with VR? AR?
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1 The Virtual or Augmented or Mixed realities are all the waysto provide user an experience and allow us a new way to communicateour information in marketing AR adds virtual world experience tothe real world VR generates realistic sounds images andsensations in an imaginary world whereas MR is more like a bridgebetween the two giving a bit of both of themAs experiential marketing is the future these are theinteractive ways of communication Virtual tryons have
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