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Introductuon about the topic " the effect of electronic commerce on customer relationship management" And literature review...

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General Management

Introductuon about the topic " the effect ofelectronic commerce on customer relationship management"

And literature review about each of the followingtopics :

1-electronic commerce, 2-customer relationshipmanagement, 3-recognized risks and benefits , 4-website factors,5-electronic commerce content strategy

Answer & Explanation Solved by verified expert
4.3 Ratings (537 Votes)
1Ecommerce electronic commerce is the buying and selling of goods and services or the transmitting of funds or data over an electronic network primarily the internet These business transactions occur either as businesstobusiness B2B businesstoconsumer B2C consumertoconsumer or consumertobusiness The terms ecommerce and ebusiness are often used interchangeably The term etail is also sometimes used in reference to the transactional processes for online shopping Types of ecommerce Businesstobusiness B2B ecommerce refers to the electronic exchange of products services or information between businesses rather than between businesses and consumers Examples include online directories and product and supply exchange websites that allow businesses to search for products services and information and to initiate transactions through eprocurement interfaces Businesstoconsumer B2C is the retail part of ecommerce on the internet It is when businesses sell products services or information directly to consumers The term was popular during the dotcom boom of the late 1990s when online retailers and sellers of goods were a novelty Consumertoconsumer C2C is a type of ecommerce in which consumers trade products services and information with each other online These transactions are generally conducted through a third party that provides an online platform on which the transactions are carried out Online auctions and classified advertisements are two examples of C2C platforms with eBay and Craigslist being two of the most popular of these platforms Because eBay is a business this form of ecommerce could also be called C2B2C consumertobusinesstoconsumer Consumertobusiness C2B is a type of ecommerce in which consumers make their products and services available online for companies to bid on and purchase This is the opposite of the traditional commerce model of B2C A popular example of a C2B platform is a market that sells royaltyfree photographs images media and design elements such as iStock Another example would be a job board Businesstoadministration B2A refers to transactions conducted online between companies and public administration or government bodies Many branches of government are dependent on eservices or products in one way or another especially when it comes to legal documents registers social security fiscals and employment Businesses can supply these electronically B2A services have grown considerably in recent years as investments have been made in egovernment capabilities Consumertoadministration C2A refers to transactions conducted online between individual consumers and public administration or government bodies The government rarely buys products or services from citizens but individuals frequently use electronic means in the following areas Education disseminating information distance learningonline lectures etc Social security distributing information    See Answer
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