Introductuon about the topic the" effect of electronic
commerce on customer relationship management "
And
literature review about...
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Introductuon about the topic the" effect of electroniccommerce on customer relationship management "
And
literature review about each of the following topics: 1-electronic commerce. 2-customer relationship management. 3-recognized risks and benefits. 4-website factors. 5-electronic commerce content strategy.
(1,000 words)
Literature review about each of the following topicsstated whereby you are required to refer to books and journals foreach topic.
Answer & Explanation
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Answer 1 Ecommerce in customer relationship management is related to attracting and keeping the customers which are economically feasible and eliminating those customers who are economically invaluable to the company Electronic Commerce three has Types of relationship First is between the enterprise and the customer the second between the Enterprise andthird people working in the Enterprise Customer relationship is the practice of collecting information about the customer and that information is used to create good relationship with them Customer relationship focuses not only on the present customer but also on the past and potential customers CRM determines the customer want and help make enterprise make smart business decisions Research has shown that the companies who are involved in customer relationship management have four times more sales then the companies were not using CRM This is because CRM enables the company to save the cost in
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