it is easier to accept companies as corporations: focused on netassets and liabilities, matrices of price/earnings and viewed asmonolithic entities/faceless bureaucracies. The challenge presentedhere is how to view them as communities made up of individuals, andtherefore attempt to change to the organizational culture. Providedetail ways in which engineers may change the corporate climate ofa company; ways in which the organizational culture may shift froma price/earning perspective to a transformational community, whichincludes personal commitments and allow for moral dimensions withinhuman activities.
