It is often argued that the goal of financial management is to maximize the value...
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Accounting
It is often argued that the goal of financial management is to maximize the value of the firm for its owners.
Prompt: Do you agree that this is the proper goal? Why or why not?
Read Goizueta (1997) (Links to an external site.). Here, Goizueta defends Coca-Colas stated mission: to create value over time for the owners of our business.
Prompt: Do you find his arguments persuasive? Why or why not?
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