ITR 342 Midterm Project International Marketing Plan and Analysis Project The goal is to apply...
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ITR 342 Midterm Project International Marketing Plan and Analysis Project The goal is to apply concepts learnt to a specific marketing situation. Project are to be done individually. A written report (10 pages long) should be submitted by week 11. It is required to develop a Country Marketing Plan for a designated company. First select a specific product/brand and assume you are the CEO of the company marketing a product, and select a country your company will market the product to. The first part of the report and presentation will focus on the macro-environmental issues (like Cultural Analysis & Economic Analysis). The second part will focus on the marketing plan (Market Audit and Competitive Analysis & Marketing Plan). Plagiarism will not be tolerated at all
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