Jack and Jill discuss buying milk at different grocery stores. Let's assume that "Turner Milk"...
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Jack and Jill discuss buying milk at different grocery stores. Let's assume that "Turner Milk" is offered for the same price at both Walmart and a neighboring Whole Foods.
Jack says: Given there is no price difference, I would still prefer going to Walmart.
Jill responds: If the price is the same, I would definitely prefer going to Whole Foods.
These differing preferences can be best explained by varying___________________ .
A. competitive benefits
B. satisfaction views
C. satisfaction margins (minus perceived cost)
D. perceived benefits (minus perceived costs)
E. product advantages
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