Jennifer is looking for a new car. She sees an ad about thevehicle she wants to buy. The article headline states “Best inClass†and lists all of the specifications of this particular modelof car that makes it so appealing (high fuel economy, side impactrating, etc.). After reading the whole ad, Jennifer notices that itis published by her local car dealership. She assumes that they aretrying to sell her the car, and they are probably only publishingthe positive aspects of the vehicle. The fact that Jennifer doesn’tbelieve that the source of the message can be trusted, causing herto discredit the message, is known as_________.
A). the soldiers’ attitude.
B). the big initial impact
C). the sleeper effect
D). message discounting
