Jobs' announcement was an example of the intelligent use oftrade shows and Apple's experience with generating press coverageand buzz about new products through them. The iPhone could bedescribed as a combination of Apple’s popular iPod music player anda smart phone designed to surf the Web. Its highly-touted featureis a 3.5-inch, touch-sensitive screen that consumers use to makecalls, navigate their music collection, and write messages on avirtual onscreen keyboard (Wingfield and Yuan, 2007). All of thesebenefits and features of the iPhone come for a price though; theinitial price of the 4GB model was $499 and the 8GB model cost$599. Aimed at the high-end, tech-savvy consumer, who is often abusiness user, the iPhone is marketed to a sizable, fast-growingmarket.
(a) Describe the THREE (3) levels of products for Applesmartphone (iPhone) design?
(b) List and explain FOUR (4) types of Consumer ProductsClassification. Classify the Apple smartphone (iPhone) belongs towhich category?
Marketing
