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"JRTC is evaluating results for three separate business segments under his control. Selected financial information for each segment follows: " Sales Operating Income Average Assets Segment A 2000000 100000 2500000

Segment B 3500000 450000 6000000 Segment

C 1600000 160000 2100000

Rank order the three segments based on "margin," "turnover," and "return on investment." How is it possible that the rankings differ based on which evaluative model is used?

		Sales		Operating Income		Average Assets
	Segment A	$ 2,000,000		$ 100,000		$ 2,500,000
	Segment B	3,500,000		450,000		6,000,000
	Segment C	1,600,000		160,000		2,100,000
	Margin (as used in ROI )
		Segment A		Segment B		Segment C
	Turnover (as used in ROI)
		Segment A		Segment B		Segment C
	ROI
		Segment A		Segment B		Segment C

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