JULL (TOBACCO COMPANY) Marketing PlanReport
THE MARKETING MIX
Keeping in mind the target market and strategy you arerecommending, how do you recommend deploying the 4 P’s(Product, Price, Promotion and Place/Distribution) to achieve theobjective(s) you identified?
To obtain maximum points you will want to begin the paragraph bystating: “The marketing mix recommended for JUUL     is indicated in these four elements.†You willthen continue the paragraph or section by indicating your plans foreach element of the marketing mix.
POINTS WILL BE DEDUCTED IF YOU DO NOT BEGIN THIS SECTION ASADVISED HERE:
 Â
Use the header “Marketing Mix†with SUB HEADERS for these elementsof the marketing mix.
a.)Â Â Product
b.)Â Â Price
c.)Â Â Place/distribution and
d.)Â Â Promotion
