Kohl’s wishes to investigate the relationship between level ofadvertising, coupon value and sales. Kohl’s advertises severaltimes a month and includes a coupon (in dollars) with eachadvertisement. The value of the coupon remains the same in a monthbut varies from month to month. Kohl’s expects that the numberadvertisements and coupon value have a positive impact on sales. Inaddition, Kohl’s expects that the impact of advertisementsincreases as the coupon value increases. Kohl’s collects the sales(in thousands of dollars), number of ads and coupon value for thelast one year. The data is in Kohls.sav. Express the model that thecompany must use, state the null and alternate hypothesis, estimatethe model and provide interpretation. When the manufactureradvertises 5 times in a month and includes a $3 coupon, what is theexpected sales? Please show me you SPSS Data.
Sales Ads CouponValue
110.54 3 4
209.83 13 2
256.74 13 3
157.86 13 1
174.32 8 3
208.69 13 4
178.57 15 1
89.34 3 3
71.58 3 2
295.77 15 3
100.65 8 1
239.03 15 2
