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La cpsula de ilustracin 5.1 analiza la posicin de bajo costo de Amazon en la...

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Accounting

La cpsula de ilustracin 5.1 analiza la posicin de bajo costo de Amazon en la industria del comercio electrnico. Con base en la informacin provista en la cpsula, explique cmo Amazon ha construido su ventaja de bajo costo en la industria y por qu una estrategia de proveedor de bajo costo se adapta bien a la industria.

clase de Maestra en Administracin de Empresas. Estrategia empresarial y clase de pliza MB 695.

Libro: Elaboracin y estrategia ejecutiva: la bsqueda de la ventaja competitiva: concepto y casos, 21. edicin de Arthur Thompson

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