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Laura's Lingerie is assessing profitability of three segments: bras, panties, and sleepwear. The financial data are:SegmentRevenueDirect...

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Accounting

Laura's Lingerie is assessing profitability of three segments: bras, panties, and sleepwear. The financial data are:

Segment

Revenue

Direct Costs

Bras

$300,000

$180,000

Panties

$150,000

$90,000

Sleepwear

$70,000

$40,000

Laura is considering converting the sleepwear area into an expanded bras area.

Required: a. Determine the necessary increase in the bras segment margin to maintain Laura’s Lingerie’s current income. b. Discuss other factors Laura should consider before deciding to eliminate the sleepwear area to expand the bras area.

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