Les wants to know whether a funny ad or a serious ad is more
effective at...
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Les wants to know whether a funny ad or a serious ad is moreeffective at getting consumers to like his company, XYZ Toys. Herandomly assigns 100 consumers to watch the funny ad, the seriousad, or no ad at all (IV). After they watch the ad, he asks them howmuch they like XYZ Toys on a scale from 1 (Dislike a great deal) to7 (Like a great deal) (DV).
What form of study design is this?
Will the researcher be able to make claims aboutcausality with this study?
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4.1 Ratings (788 Votes)
a This study requires Likert scale We have to divide 100 consumers into three groups in completely randomized way using random number table random number generator or otherwise Then funny advertisement serious advertisement
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