Listed below you will find some WEAKNESSES and THREATS forStarbucks, read them
carefully then proceed to answer the questions that follow:
Starbuck Weakness
:
1) Customers not willing to wait in long lines at stores duringmorning rush hour and lunch hour.
2) Coffee dominant business with a poor reputation forcreativity around new product and companion productdevelopment.
3) Too dependent on word of mouth to create brand awareness.
Starbucks Threats:
1) Better value offered by local coffee house shops and nationalcompanies like Dunkin Donuts and McDonalds McCafe.
2) Downturn in the economy can decrease customer traffic andspending.
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PART I : MARKETING ASSIGNMENT QUESTIONS
1). Assume you are the Vice President of Marketing forStarbucks.
Select 1 Weakness and 1 Threat from the list provided above,andexplain how you would recommend taking that selected weakness andturning it into a strength and the selected threat and turning itinto an opportunity.
Part 2:
Provide 2 explanations as follows:
2a) Explain how the weakness turned into a new strength wouldimpact the disciplines of Marketing, Finance, Management andOperations.
2b) Explain how the threat turned into a new opportunity wouldimpact the disciplines of Marketing, Finance, Management andOperations.
(3-4 Pages)
