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Los fabricantes de Tide Detergent crearon recientemente "vainas" del producto, caracterizadas por un paquete pequeo,...

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Accounting

Los fabricantes de Tide Detergent crearon recientemente "vainas" del producto, caracterizadas por un paquete pequeo, cuadrado y envuelto en plstico que era ms fcil de usar. Dado que est empacado en estas cpsulas cuadradas, no requiere medicin y se puede transportar ms fcilmente si uno lleva ropa a una lavandera. Este cambio en el empaque es una estrategia que muy probablemente puede ayudar a impulsar las ventas en la etapa ____ del ciclo de vida del producto.

a. introduccin
b. crecimiento
C. reduccin del mercado
d. rechazar
mi. madurez

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