Maize Water is considering introducing a water filtration device for its 20-ounce water bottles. Market...
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Maize Water is considering introducing a water filtration device for its 20-ounce water bottles. Market research indicates that 1,000,000 units can be sold if the price is no more than $3. If Maize Water decides to produce the filters, it will need to invest $2,000,000 in new production equipment. Maize Water requires a minimum rate of return of 16% on all investments. Determine the target cost for the filter. Use cost-plus pricing to determine various amounts.
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