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management research paper on verizon

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management research paper on verizon

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Answer management research paper on verizon Telecommunications has transformed from a simple method of voice communication to one of the most important methods that our society uses to connect In particular the cell phone and its wireless descendants like the Smartphone have come to dominate this realm of technology One of the companies leading the change in wireless devices and technology is Verizon The purpose of this report is to analyze the internal and external aspects of Verizon Corporation and propose solutions to maintain their dominance in this industry The internal analysis will include the history objectives value chain analysis current strategies market financial performance and relevant information regarding the internal factors of the firm The external analysis will include overview of the industry and the general environment We will also discuss the issues we found with Verizon Communications and suggest solutions they should consider implementing The Bell AtlanticNYNEX wireless partnership marked the beginnings of Verizon Wireless Verizon Wireless was introduced in April 2000 and on June 30 2000 Verizon Wireless Incorporated was formed Verizons mission statement reflects on the importance of their customer base and business practices As a leader in communications Verizons mission is to enable people and businesses to communicate with each other They are also committed to providing full and open communication with their customers employees and investors Verizons value statement keys on their fundamental beliefs such as putting customers first integrity respect performance excellence and accountability Verizons objective is to create the future of communications by ushering in a new era in wire line and wireless broadband connectivity They are transforming their networks products and services to provide their customers with the best possible communications experience at home work or onthego Verizons strategic investments have created the nations most reliable wireless voice network delivered a portfolio of innovative mobile products and produced over 43 million loyal customers They are also transforming their wire line networks to deliver superior broadband services Because of their commitment to innovation and investment their customers are better informed better entertained and better connected to the things that matter most to them Verizon is transforming their revenue base around the growth markets of the future and positioning themselves to compete for an increasing share of the new markets being created by broadband and wireless technologies One of Verizons array of strengths is that they are the largest provider of wireless and broadband communication in America In America it is available in twenty eight states and has a customer base of 493 million Verizon added value to their human capital with the merger of the companies thus gaining individuals with invaluable experience Another strength is that the company has four business segments Domestic Wireless Domestic Telecom Information Services and International From these four segments the company generates annual revenues reported to be more than 106 million financeyahoocom The diversification of technology found at Verizon Communications is also one of its strengths Although Verizon has its strengths they also recognize their weaknesses As mentioned before Verizon was formed due to a merger The two merging companies had different cultures resulting in conflicts of beliefs norms and philosophies The dominance of the diverse cultures has resulted in mixed practices being followed in different areas of the company One of the major weaknesses affecting Verizon is that the company has been in debt for long term However Verizon is working on building their profitability to recover from this longterm debt To solidify their status as a leader in the industry Verizon must identify their opportunities and pursue them Verizon has been serving as a local exchange carrier in many areas which gives them a strong position in comparison with their competitors Growing needs for communication has resulted in potential markets for the company to enter which include local global business government and residential markets Brand recognition has given Verizon opportunity to launch new services and products in the future such as the Apple iPhone The threats that Verizon faces include the decline in the use of landlines since wireless networks have been on the rise Landlines demand is considerably being decreased in the 21st Century Many wireless and wire line services are now being offered by local as well as global companies The competition is harsh and customers have a wide variety of available substitutes Due to the economic recession all over the world customers are cutting down their expenses to reduce their telecommunications services In terms of the legalpolitical segment of the macroenvironment Verizon has to keep watch of laws that relate to cell phone usage within school zones and cell phone driving laws in general For example in San Antonio it is now illegal for drivers to use cell phones without handsfree devices in school zones In addition there are laws in Texas which prohibit drivers under the age of eighteen from using wireless communications devices they also say that those who hold learners permits are prohibited from using handheld cell phones in the first six months of driving and that school bus operators are prohibited from using cell phones while driving if children are present httphandsfreeinfocomtexascellphonelawslegislation Verizon should keep these laws in mind when developing new products in particular any cell phones that they make should be compatible with handsfree devices in order to keep up with their demand as these types of laws continue to increase across the country and around the worldVerizon must also keep a watchful eye over the recent Middle East protests which have resulted in some of the governments in countries such as Egypt blocking cell phone and Twitter use In regards to the technological segment of the macroenvironment new innovations have developed such as the iPhone iPad and others which blur the line    See Answer
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