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Managing small business Question 2 16 points Lori has just graduated from Willy...

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Managing small business

Question 2 16 points Lori has just graduated from Willy Wonka Candy College. Lori owns her own candy store and has envisioned a new flavor of lollipop for her candy store. The new flavor will be a swirl of other flavors a complete flavor thrill. However, she is not sure if her customers will purchase the new lollipop. a. Explain TWO (2) marketing objectives to Lori. (4 marks) b. Explain the type of data Lori should search first in her marketing research and outline One (1) advantage and One (1) disadvantage for this type of data. (3 marks) c. Lori is thinking to adjust her marketing mix to treat individual clients as separate target markets. In this case, explain the type of marketing Lori will be engaged with. (3 marks) d. Employee theft is a serious problem for Lori. Briefly discuss THREE (3) strategies how Lori could try to minimize it in her business. (6 marks) For the toolbar, press ALT+F10 (PC) or ALT+FN+F10 (Mac). B I US Paragraph Arial A M V 2 IX in 14px a

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