Many companies use their brand as a competitive advantage. Givenyour knowledge about the global economy, identify three brands youbelieve have the strongest likelihood of remaining a source ofadvantage in the 21st century and explain why. Explain the effectsyou believe the internet’s capabilities will have on the brands youidentified in the previous discussion and what the owner of thebrand should do in light of them. Analyze the internal environmentof the company you chose to determine that company’s strengths andweaknesses. Based on the strengths and weaknesses you discovered,determine what steps the company could take to positively impactthe company’s competitiveness. Explain your rationale.?
