Market Positioning Tools The following perceptual map from Lecture 8 shows positioning of beverages by...
90.2K
Verified Solution
Link Copied!
Question
Accounting
Market Positioning Tools
The following perceptual map from Lecture 8 shows positioning of beverages by nutrition and age.
Assume you have been hired by the International Bottled Water Association (IBWA) to present ideas on how to reposition bottled water using this perceptual map. IBWA is only interested in repositioning strategies that could be accomplished by making changes to packaging (labels and/or the container).
A. Where on the perceptual map would you advise IBWA to reposition bottled water? Include a copy of the perceptual map with the new target position for bottled water.
B. Explainwhyyouselectedthistargetposition.
C. Using only packaging (label and container), what changes would you suggest to reposition bottled water in the minds of consumers? Include in your answer a detailed description of the new segment(s) you hope to attract and why you think these changes will attract the new segment(s).
High Nutrition Regular milk Chocolate milk Children's Fruit- flavored drinks Orange juice Nutritionally designed diet drinks Tea Sports drinks Adult: Bottled water drinks Skinny latte Coffee Sugared soft drinks Low Nutrition
Answer & Explanation
Solved by verified expert
Get Answers to Unlimited Questions
Join us to gain access to millions of questions and expert answers. Enjoy exclusive benefits tailored just for you!
Membership Benefits:
Unlimited Question Access with detailed Answers
Zin AI - 3 Million Words
10 Dall-E 3 Images
20 Plot Generations
Conversation with Dialogue Memory
No Ads, Ever!
Access to Our Best AI Platform: Zin AI - Your personal assistant for all your inquiries!
