Market smen ion that classifies consumers into social groups such as Yuppies' (young, upwardly mobile...
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Market smen ion that classifies consumers into social groups such as Yuppies' young upwardly mobile professionals 'Bumps' borrowedtothehilt, upwardly mobile, professional showoffs and 'Jollies' jetsetting oldies with lots of loot to show how social behavior influences buyer behavior is defined as:
Psychographic segmentation
Multivariant segmentation
Geographic segmentation
Benefit Segmentation
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