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Mary's Munchies is considering a week-long discount on veggie burgers, reducing the price from $6.00 to...

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Accounting

Mary's Munchies is considering a week-long discount on veggie burgers, reducing the price from $6.00 to $4.50. Promotion costs $1000. Mary expects veggie burger sales to increase by 40%, with a 10% decline in regular burger sales. Weekly data are:

Product

Sales Price

Variable Costs

Sales Volume

Veggie Burgers

$6.00

$3.00

300

Regular Burgers

$7.00

$3.50

400

Requirement: Determine the impact on sales and profitability.

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