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Examination of financial data across time yA company's ability to generate positive market expectations. yA company's ability to generate future revenues and meet long-term obligations. The application of analytical tools to general-purpose financial statements and related data for making business decisions. v 1. Vertical analysis 2. Markerprospects 3. Fiancial statement analysis 4. Profitability 5. Comparative financial statement 6. Horizontal analysis The comparison of a company's financial condition and performance to a base amount. The availability of resources to meet short-term obligations and to efficiently generate revenues y A statement where each amount is expressed as a percent of a base amount to reveal the relative importance of each financial statement item. 6. Horizontal analysis 7. Common-size financial statement 8. Solvency 9. Liquidity and efficiency 10. Equity ratio A statement with data for two or more successive accounting periods placed in side-by-side columns, often with changes shown in dollar amounts and percents. The portion of total assets provided by equity computed as total equity divided by total assets. A company's ability to provide financial rewards sufficient to attract and retain capital

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