Maximin currently manufactures and sells two types of a product, the Max and the Min. Both
of these products use the same raw materials but in different quantities. The Max is a superior
version of the Min and uses more materials and labour. However, due to superior quality, the
retail price for the Max is double than that of the Min. You have been provided with details of
last year's sales and costs below, when the company operated at capacity. It is assumed
all units produced are sold, ie there is no stock.
Total fixed costs amounted to If the company operates at more than capacity,
it will then have to employ a further manager and supervisors, each with an annual salary
of for the manager and for the supervisor respectively, in order to comply
with the local legislation. Due to the economic recession, the companys market researchers are
predicting that customers will most likely substitute quality for price this year. They have told
the board of directors that total demand is expected to increase by units, but twice as
many Min will be sold than the Max.
Questions
What was last year's breakeven point and margin of safety in euro and units?
Assuming Maximin was operating at full capacity last year, what would have been the
company's profits given the same sales mix as last year?
Assuming that selling price and variable cost per unit remain unchanged, what will be
the breakeven point in units this year, if the company's board follows the advice of the
market researchers?
By how much will profits increase or decrease this year compared to last year?
Would Maximin be better off not satisfying the extra units this year?