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Melissa Corporation makes a? special-purpose machine,? D4H, used in the textile industry. Melissa has designed the...

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Accounting

Melissa Corporation makes a? special-purpose machine,? D4H, usedin the textile industry. Melissa has designed the D4H machine for2017 to be distinct from its competitors. It has been generallyregarded as a superior machine. Melissa presents the following datafor 2016 and 2017.

Suppose that during 2017?, the market for Melissa?'s?special-purpose machines grew by 4?%. All increases in marketshare? (that is, sales increases greater than 4?%) are the resultof Melissa?'s strategic actions.

requirements : Calculate how much of the change in operatingincome from 2016 to 2017 is due to the? industry-market-sizefactor, product? differentiation, and cost leadership. Howsuccessful has Melissa been in implementing its? strategy?Explain.

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4.0 Ratings (776 Votes)
The ultimate objective of a profit company is to achieve superior performance in comparison to their competitors In order to survive in an industry firms must meet two criteria They must supply what customers want to buy and They must survive competition An firms overall competitive advantage derives from the difference between the value it offers to    See Answer
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