MKT 205-Summme Homework: Chapter 18 Marketing by the Numbers- HW Score: 0 % , 0...
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MKT 205-Summme Homework: Chapter 18 Marketing by the Numbers- HW Score: 0 % , 0 of 1 p Score: 0 of 1 pt 1 of 1 (0 complete) Question Help Metrics 18.1 Bottled water is a hot industry with sales of $11.6 bilion in the United States, Big plavers in this industry include Neste, PopsiCo, and Coca-Cola Nestle is the market leader with four brands among the top 10 leading brands. Nestle's Pure Life brand was the top-selling brand with sales of $1.25 billion, but the oompany's other brands make up an additional $1.4 billion, Nestfle saw an opportunity in this market and launched a new brand called Resource, targeted to affluent women. Resource is fortified with electrolytes and is promoted as 'more than hydration, r's total electrolytenment Nestle is atempting to take market share away from Glaceau's Vitaminwater and Smartwater. If Resource attains just 3 percent market share, it will be among the top 10 selling brands, Calculate Nestbe's Pure Life and the company's overall markat share in the botled water industry % ( Round to one decimal place.) The Nestle's Pure Life market share is
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