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Most major retailers compile information about you based on what, when, and how you buy.  For example,...

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General Management

Most major retailers compile information about you based onwhat, when, and how you buy.  For example, Target Brands,Inc. uses a very sophisticated data collection process that assignseach shopper a unique guest identification code that tracks theshopper's habits, which become the source of predictions for futureconsumer behavior.

Should merchants be allowed to use buying patterns to learnpersonal information about their customers, such as whether theyare pregnant? Be sure to explain and support your responses from alegal perspective.

Answer & Explanation Solved by verified expert
4.0 Ratings (537 Votes)
It is a good method of analyzing customers buying habits Best way to sell product to a customer is to know what the customer wants With this information You can easily predict when a customer    See Answer
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