Most people, when asked, will say that they do not like
negative ads. However, negative advertising...
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Most people, when asked, will say that they do not likenegative ads. However, negative advertising does work and,therefore, it is used quite often. What type of campaign materialmost appeals to you? What is not appealing? If you were running foroffice, what kind of approach would you take?
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Negative campaigning or mudslinging is the process of deliberate spreading negative information about someone or something to worsen the public image of the described Deliberate spreading of such information can be motivated either by honest desire of the campaigner to warn others against real dangers or deficiencies of the described or by the campaigners dishonest ideas on methods of winning in political business or other spheres of competition against an honest rival The research analyzed was limited to surveys and laboratory experiments both of which have drawbacks The typical survey looks at the correlation between television ad exposure and public opinion yet that TV advertising is neither targeted nor received randomly so the apparent correlation between perceptions of a
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