MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three...
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Accounting
MuCao Creamery has recently expanded into 3 provinces in Southeast China. Currently, there are three other retail ice cream vendors in these provinces along with MuCao with the following sales volumes:
Brands
Total
Revenues
(RMB)
Cones
Served
(units)
Xihuan Cones
87,500
35,000
MuCao Creamery
121,000
50,000
Scoops
30,000
10,200
Swirls
36,800
20,000
What is Scoops Relative Market Share based on units?
CALCULATED VARIABLES:
rms = 0.440(44.0%)
total = 275,300
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