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Multiple –Choice: Choose the letter that best fits thestatements provided.

1. Hawlett Packard computers are price lower than otherbrands in the market but the cartridge are much expensive , so inthis case it only offsets the lower price by its accessory. This isan example of :

1. product line pricing
2. Optional pricing strategy
3. Captive pricing strategy
4. Pricing penetration strategy

2. In consumer behavior, ___________ is more often thesole criteria of a consumer in buying the product or sometimes theamount of money charge to a commodity.

1. Discounting
2. Sales promotion
3. Price concept
4. Value concept

3. A good brand campaign is something that stimulatesurgent and aggressive response from the audience normallycommunicated in the form of:

1. Sales promotion
2. Public Relations
3. Advertising
4. Publicity and Event activities

4. If personal selling is actually pull strategy due toits heavy efforts in convincing the client or sometimes called“hard selling”, which of the following can be in a “push strategy”method in communicating and motivating person to buy?

1. Multi media advertising
2. Retail sales promotion
3. Events activity
4. PR and Publicity

5. Advertising is said to be “any paid form” ofNON-PERSONAL COMMUNICATION about a product, service or idea ,because advertisng :

1. is never free in whatever form
2. It uses media channel to deliver its message
3. Advertising is a push strategy that motivates consumer tourgently buy
4. Advertising is a very expensive strategty