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NEED URGENT! The following table gives the attractions of 3 leading laptop brands among 5...

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Finance

NEED URGENT!

The following table gives the attractions of 3 leading laptop brands among 5 customer segments of equal sizes.

Customer Segment HP Dell Lenovo C1 6 3 4 C2 4 5 2 C3 2 4 6 C4 6 3 2 C5 4 3 1

a) Calculate the market share of Dell using logit model.

b) Calculate the market share of Lenovo using share of attraction model.

c) Calculate the market share of HP using maximum attraction model.

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