New sources of competitive advantage Lee, K. & Carter, S.,
(2012), Global Marketing Management, 3rd edition,...
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General Management
New sources of competitive advantage Lee, K. & Carter, S.,(2012), Global Marketing Management, 3rd edition, Oxford UniversityPress
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Kiefer Lee and Steve Carter The Book Global Marketing Management has salient features It equips students with current knowledge and practical skills helping them to make key management decisions Provides a good balance of theory and practical examples which bring home to students the swiftly changing global environment in which modern
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