Note On Lead User Research describes how the potential ofalternative uses of research can be determined methodically. LeadUsers are defined as consumer groups who lead with respect tocutting edge applications of important markets and technicaltrends. Stages of a Lead User study are discussed which includeproject planning, trends/needs identification, preliminary conceptgeneration, and final concept generation.
Questions
What are the characteristics of Lead Users?
What are the three types of Lead Users?
What resource commitments are required for the level ofinnovation that will support the alternative market?
How can Stage II: Trends/Needs Identification be conducted in aquantitative and scientific fashion?
Why is ‘Testing the Concepts’ not a stage of the Lead UserStudy?
