oes Cable Video on Demand (VOD D4+) increase add effectiveness?A recent VOD study compared general TV and VOD D4+ audiences afterviewing a brand add. Data were collected on whether the viewerindicated that the add made them want to visit the brand website.The results were: Made me want to visit the brand website Made mewant to visit the brand website Viewing Audience Yes No VOD D4+ 149108 General TV 36 168 Set up the null and alternative hypothesis totry to determine whether add impact is stronger following VOD D4+viewing than following general TV viewing. Conduct the hypothesistest defined in (1), using the 0.05 level of significance. Does theresults of your test in (2) make it appropriate to claim the adimpact is stronger following VOD D4+ than following general TVviewing
