Olive Tree Products sold 74,000 units during the last period when industry volume totaled 322,000...
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Olive Tree Products sold 74,000 units during the last period when industry volume totaled 322,000 units. The company originally expected to sell 77,000 based on a budgeted market share of 20 percent. The budgeted selling price was $47 per unit. Budgeted variable costs were $22 per unit. Budgeted fixed costs were $302,000 and applied based on units produced. Compute the sales activity variance, and break it down into market share variance and the industry volume variance.
Sales Activity Variance:
Market Share Variance:
Industry Volume Variance:
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