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One full-color, quarter-page ad in POLICE Magazine costs $1,805 and reaches nearly 50,000 subscribers. What...

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Accounting

One full-color, quarter-page ad in POLICE Magazine costs $1,805 and reaches nearly 50,000 subscribers. What percentage out of that readership must visit motorcowboy.com to generate the same cost per visitor as the motorcycle campaign, which had an average CPC of $0.69 in the last five days of the campaign? If you were Maddux, would you consider advertising in POLICE? Briefly explain your answer.

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