“One of the marks of successful people is they are actionoriented. One of the marks of average people is they are talkoriented.”
With this statement in mind, why is it important fordecision-makers to have a bias for action – i.e., to beaction-oriented.
In regards to strategic marketing, what are some of thedifferent approaches that we can use to implement our marketingstrategies?
As our discussion progresses throughout the week, please putemphasis on real-world applications.