O'Neill, Incorporated's segmented income statement for the most recent month is given below. ...
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Accounting
O'Neill, Incorporated's segmented income statement for the most recent month is given below.
Total Company
Store A
Store B
Sales
$390,000
$153,000
$237,000
Variable expenses
260,160
113,220
146,940
Contribution margin
129,840
39,780
90,060
Traceable fixed expenses
95,600
25,600
70,000
Segment margin
34,240
$14,180
$20,060
Common fixed expenses
29,700
Net operating income
$4,540
For each of the following questions, refer back to the above original data. The marketing department believes that a promotional campaign at Store A costing $6,350 will increase sales by $19,050. If its plan is adopted, overall company net operating income should:
rev: 07_06_2016_QC_CS-55176
increase by $11,303
decrease by $1,397
decrease by $11,303
increase by $1,397
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