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3. Opinion: Tory Burch Sport (athleisure) at a current 20% penetration to total sales, are underdeveloped -they should be able to grow this business to a 28% penetration.

Substantiation: For this opinion please write a fictitious quote which would substantiate the claim being made by comparing to a competitors Athleisure penetration percent. (Make sure you understand the difference for change % and penetration %)

4. You will need to find researched facts to write and opinion and the substantiation.

Scenario: Coquette a boutique is deciding to add to their assortment. They are deciding to how best to invest in for growth, they want to get the best return in investment and want to choose the faster growing category - should Coquette invest in expanding to home products or beauty.

Write and opinion and substantiation using current research to support your substantiation

Make sure to:

Write an opinion for how Coquette should expand their assortment and the measurable goal they should gain by adding this category.

The substantiation must:

• 1- support the numeric goal in the opinion with a researched numeric goal
• 2- research is from a credible source and site the source
• 3- link back to the opinion with a tie in sentence after the quote to link it to the opinion.)

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